Privacy Policy
Last updated: 23.06.2025

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website. We’re committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR).

1. Who We Are
This website is operated by OxLabs BV, a skincare brand based in the Netherlands.
If you have any questions about this policy or your data, you can contact us at:
team@oxlabs.com

2. What Data We Collect
We collect the following types of personal data:

– Email address (when you sign up for our newsletter)
– Device & browser information
– IP address & approximate location
– Website usage data (e.g., page views, scroll depth, clicks)
– Order and transaction data (via Shopify)

We do not knowingly collect data from children under 16.

3. How We Use Your Data
We use your data to:

– Send newsletters and updates (with your consent)
– Understand how visitors use the website
– Improve our products, content, and user experience
– Run targeted advertising via Google Ads
– Monitor performance using analytics tools

4. Legal Bases for Processing
We process your personal data under the following legal bases:

– Your consent (e.g., newsletter signup)
– Contractual necessity (e.g., order fulfillment)
– Legitimate interests (e.g., improving our website, analytics)
– Legal obligations

5. Cookies & Tracking Tools
We use cookies and similar technologies to:

– Track site performance (Google Analytics)
– Improve experience (Hotjar)
– Deliver ads (Google Ads)

You can manage cookies through your browser settings. We recommend allowing essential cookies for full site functionality.

6. Third-Party Services
We share data only with trusted services that help us operate:

– Shopify (store and orders)
– Google Analytics (usage tracking)
– Google Ads (retargeting)
– Hotjar (user experience analysis)

These services may store data inside or outside the EU under GDPR-compliant terms.

7. Your Rights (under GDPR)
You have the right to:

– Access your data
– Correct or update it
– Withdraw consent
– Request deletion
– Object or restrict processing
– File a complaint with your local authority

To exercise your rights, contact us at team@oxlabs.com.

8. Data Retention
We retain personal data only as long as needed for the purposes listed or as required by law. You may unsubscribe from emails anytime.

9. Security Measures
We use appropriate technical and organisational safeguards to protect your data from loss, misuse, or unauthorised access.

10. Updates to This Policy
We may update this policy periodically. Changes will be posted on this page with an updated revision date.

11. Contact
If you have questions about this policy or your data, email:
team@oxlabs.com